Introduction Video:

Roblox Toys and merch

As a 3D Artist at Roblox, I created several original avatar characters that became breakout hits with the player community, especially younger audiences. Their widespread popularity led to their transformation into collectible toys by Jazzwares Inc. and appearances across official Roblox merchandise, including T-shirts, promotional art, and global retail campaigns. These characters became icons for the platform and helped define Roblox’s evolving visual identity during their release window.

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Featured characters include:

• Ezebel: The Pirate Queen – A best-selling Series 2 toy, widely recognized for her fierce aesthetic and adventurous persona.

• Hayley: The Tech Mage – A sci-fi spellcaster merging techwear with magical prowess.

• Crezak: The Legend – A fan-favorite soccer player.

I led all aspects of creation including concept design, 3D modeling, UV mapping, and detailed PBR texturing. These characters' translation into physical products underscores my ability to build lasting, fan-driven IP that bridges digital engagement with real-world branding success.